In a survey examining people's beliefs about reducing the risk of skin cancer, the measure regarded most widely as being very important by almost everyone questioned was the use of sunscreen. The other measures asked about - avoiding the midday sun, staying in the shade, wearing a wide-brimmed hat, and wearing cover-up clothing - were considered important by considerably fewer of the people surveyed. So, given that sunscreen use is generally regarded as the most important, and by implication most effective, sun protection measure, is perception borne out by reality?
Diffey BL. Sunscreens: considering perception versus reality. Dermatology in Practice 2004; 12: 14-16.
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